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Easy
automated Search Engine
Submission
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There
are currently 3
Search Engines to consider (published August
2010)
Whilst there are hundreds of websites offering
Internet search, at the moment there are only three
main search engines which process nearly all
searches for driving lessons and driving
instructors. They are Google with 62.6% of the
market share, Yahoo with 18.9% and Microsoft's new
Bing search engine which replaced MSN Search, which
achieved 12.7% of the market share in the 12 months
since it launched. The remaining 5.8% of the market
is shared by all the other search engines
combined.
When considering search engine submission for your
driving instructor website, there is no need to
submit to any other than the three main search
engines. The reason for this is that all the
remaining search sites buy their search results
from one of these three search engines. For
example, if you visit Altavista and also Lycos to
enter a search, the results from both search
engines will be similar, if not identical, because
both results are provided by Yahoo. See the graphic
below:
We
take care of the task of getting your driving
school website indexed with the Search
Engines
Search engines crawl the web every few weeks,
looking for new websites and updated pages to
index. In a nutshell, this is how it works - search
engines start at a website with a large number of
links, such as a directory. They follow every link
and index each page they arrive at. Then they
follow links from that page until there are no more
links to follow. Every page they arrived at after
following every link gets indexed and becomes
available in a search.
There
is no need to submit your Driving
Instructor website to a search engine.
We do that for you automatically. Google
crawls all our web servers and will pick
up your new site quickly. In addition to
that, all driving school websites created
by Active Dot benefit from a one way link
pointing to your website which is
automatically added to our large article
index which is regularly visited by all
spiders.
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An
automatic ONE-WAY link to your site
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Search
Engines Prefer Sites which are Regularly
Updated
Because search engines do not want to deliver
search results which lead to old and out of date
web pages, every time a search engine spider visits
your site, it takes a note on which day the content
on a page changed. When it visits the next time, it
compares the dates and the content and if it finds
that nothing has changed on a page, that page gets
marked accordingly. If a web page has not been
updated for a long time, the search engine will
assign a lesser priority to that page and it will
begin to slip down the SERPs (Search engine results
pages).
We fully understand this process and in order to
ensure every driving instructor website is seen to
be regularly updated, we have developed the Active
Dot AUTO CONTENT REFRESHER MODULE which runs
alongside the software which powers your website. A
management area for this module is available from
your site control panel - you may leave the
settings in default mode, or you can make your site
even more unique by entering your own data. Easy to
understand instructions are provided.
Google
Maps and Google Places
Getting
you listed with Google Places is naturally part of
our package. Google Places will soon play a key
role in driving website visitors and new customers
to your website. More on getting
listed on Google
places.
We
have taken care of EVERYTHING for
you
Test
drive
your new driving school
website
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